It is hard to ignore that people are so addictive to watching videos these days—for one thing, it’s an easy way to give convenience from reading a lot of textual information online. It is why YouTube watch time is a billion hours per day.
Other things for those who want to pursue their career as a digital marketer should know how much a video is a powerful marketing tool. It should not only be their interest to make incredible videos, but they also need to embed videos into their content to remain competitive.
Here we will discuss why video content is much essential to include in your digital marketing strategies.
Sharing video content is a great way to increase your brand awareness.
As a brand, the first and most crucial step is to increase your brand awareness to increase your revenues and customers. Sharing video content is the best way to do it because it is a powerful way of marketing your brand.
Unfortunately, 42% of the businesses are not using video content to market their businesses, and it is very concerning because, since 2017, 74% of the online traffic is through videos.
With such an incredible figure in mind, marketers suggest the brand include video content in their current marketing strategies. Besides, for those who are already doing it, make it a perfect one.
Furthermore, you can smash all your sales targets with video by increasing:
- Brand Awareness
- Conversion Rates, and
- Product Understanding
Studies suggest that video content can bring more engagements and revenues for brands.
Most of the time customers can be convinced easily by watching brand’s videos. According to Hubspot, 83% of online internet, users will share videos with their online friends if they find it interesting. This is why brands prefer more to share videos these days to keep their followers engaged. However, it is always a big challenge for evolving brands to create quality video content.
According to Wistia, a website visitor spends 2.6 times more time to scroll your pages if it contains videos. Resultantly it engages a visitor and reduces the bounce rate of a website.
Experts found that sharing video content is the most effective way of marketing to build trust and increase brand engagements. According to the online survey, 54% of online customers want to see new videos from their favorite brands as video storytelling is a powerful way to market a brand.
Videos compel your audience to share it with friends and family online.
When it comes to growing your brand, it is crucial that people can find your brand online and sharing video content is the best way to grow your online reach. If you create exciting and engaging content with your followers, they will share it with their friends and family.
According to digital marketing experts, sharing video content generates 1200% shares on social media than regular textual or graphical content combined. And it is better that people love to share your video with their online friends.
Telling a brand story through videos is an effective way to inspire your followers. As this, allow your potential customers to discover your brand effectively without intercepted by online ads. So your viewer will find about your brand without disturbance until the end of the video.
Sharing video content is a great marketing strategy if you want to increase your conversions and boost sales.
Suppose a year ago; you created a website with a store, various product pages and a blog and with time, you noticed your increasing sessions and followers on social media. Even so, your sales are somehow flat. Sure, you will be happy that you are making sales.
However, to remain competitive in the market, you need to increase your sales with time. Nevertheless, being realistic, you do not have enough budget to spend on your marketing initiatives. Now, what can you do about it?
If you are thinking about a quick and relatively cheap way to increase your marketing strategies’ performance, then a video is the option you are looking for.
Thanks to the increasing popularity of making videos, you can now easily script, film, edit and publish your videos. As it was once, and expensive and tiresome way of online exposure, most companies could not deal with it.
The best part about the video is that it is a proven way to engage your audience and increase your conversions and sales.
According to an online survey, 62% of the customers ensure a product by watching review videos before placing an order. 97% of the expert marketers found videos more convenient for customers to understand about a particular product or service. Also, 76% reported that videos helped them increased their sales.
Video is the reigning content marketing king to build trust with your customers.
To execute a marketing strategy, including video content, will always be the foremost thing to consider. It is presently the most effective and fast way to attract your customers on social media and google.
It is the power of videos that validate a company online, strengthening customer trust over a brand. Crews Control founded that any untrustworthy business can set up a website and a blog, but on the other hand, it is a tiresome job to create videos as it takes time and effort. Quality videos will authenticate what your brand values the most.
Thoughtful and well-crafted scenes speak for the overall quality of your brand video story. Besides, it will not only tell your story, but it will also reveal the standards and qualities your brand values the most.
In a nutshell, video content is the future of digital marketing, and if a brand produces and shares enough video content, then giving exposure to your brand will be much easier for you.