Let me assume you are running to your office.
On your way, you just saw a building symbolized by two big golden arches.
What was that?
That sounds like MacDonald’s, I think!
One of the famous clichés that a picture is worth a thousand words. I think the two big golden arches proved that MacDonald’s didn’t use thousands of words to tell me who they are.
They just did with a single symbol.
These days the world is fast enough to skip waiting for thousands of words to know about your whole story. The 101 of marketing suggests that tell your message short enough to save people’s time and effort.
Moreover, the research statistics clear the whole story about the above discussion. A human can process visuals 60,000 times faster than reading written words. It helps your customers save more time and decide quickly to purchase your product or service you offer them.
The usage of visuals in your overall marketing strategies focuses on images and designs that can convey your brand image very thoughtfully, which helps your customers engage because the usage of designs and images is much more effective in sharing than textual content, which encourages your customer to hit the share button.
It will help your brand far beyond your current customer base because you share highly valuable, appealing, and easily shareable infographics that help your viewers.
You can tell your customer what is good to choose in a few minutes through the blend of interesting infographics and actual data.
Now, what can you do to make your content more appealing to customers??
Hire a professional designer, or you can use online platforms like Canva or Adobe Photoshop to do that for you. Canva and adobe can help you create your in-house images.
Nevertheless, keep in mind!
Adobe Photoshop is not free to use; however, you can use Canva to some extent.
Blending designs and appealing images with your content is a great way to increase your customer base and build the business of your dreams.
Captivating Designs and images aren’t the only visuals that can bring engagement to your business.
There is something more! That not only engage your customers but also bring a crazy amount of sales for your business.
These days’ people are crazy about watching videos online. It is hard to ignore that people are so addicted to watching videos these days, so YouTube watch time reached a billion hours per day.
Whether you want to make a successful business or want to start your career as a digital marketer, you should know how much a video is powerful.
It should not only be your interest to make incredible videos but also you need to embed videos into your content to remain competitive.
We will explore why video content is much essential to include in your digital marketing strategies.
Sharing video content is a great way to increase your brand awareness!
As a brand, your first goal should be brand awareness to help your customers know who you are and how inspiring you are, and why they should choose you over your competitors.
They should know your whole story.
And video story is the best way to let that magic happen. Then and only then can you tell them about your products and turn your brand message into a crazy sales amount.
Unfortunately, 42% of the businesses are not using video content to market their businesses, and it is very concerning because, since 2017, 74% of the online traffic is through videos.
With such an incredible number, marketers suggest the brands include video content in their marketing strategies.
Besides, for those who are already doing it, make it a perfect one.
Furthermore, you can smash all your sales targets with video by increasing traffic to your website. Also, suppose you are already enjoying a handsome amount of attention online. In that case, you should make your customers understand how the product will bring a positive change in their lives through explainer videos.
Your visitors will love to buy from you.
Videos compel your audience to share it with friends and family online.
When it comes to growing your brand online, your video content must be interesting, so your audience will share it with their friends and family. But make sure it should give an impactful message.
According to digital marketing experts, sharing video content generates 1200% shares on social media than regular textual or graphical content combined.
Telling a brand story through videos is an effective way to inspire your followers. It allows your potential customers to discover your brand effectively without intercepted by online ads. So your viewer will find about your brand without disturbance until the end of the video.
Sharing video content is a great marketing strategy if you want to increase your boost your monthly sales
Let us assume,
A year ago, you created an eCommerce store, various product pages, and a blog.
Now, with the time you noticed your increasing sessions and followers on social media. Even so, your sales are somehow flat.
Now, to remain competitive in the market, you are thinking about more sales.
But, being realistic, you do not have enough budget to spend on your marketing initiatives. Now, what can you do about it?
You must be thinking about a quick and relatively cheap way to increase your marketing strategies and performance.
Video is the option you are looking for.
Thanks to the increasing popularity of making videos, you can now easily script, film, edit and publish your videos. As it was once an expensive and tiresome way of online exposure, most companies could not deal with it.
Now it is cheaper than before.
Besides, according to an online survey, 62% of the customers ensure a product by watching review videos before placing an order. And 97% of the expert marketers found videos more convenient for customers to understand about a particular product or service.
Video is the reigning content marketing king to build trust with your customers.
If you are thinking about building an eCommerce brand, then people should trust you in what you are telling them. No doubt, video is a powerful way to validate your company. As research founded that any untrustworthy business can set up a website and a blog, but on the other hand, it is a tiresome job to create videos as it takes time and effort. Quality videos will authenticate what your brand values the most.
Thoughtful and well-crafted scenes speak for the overall quality of your brand video story. Besides, it will not only tell your story, but it will also reveal the standards and qualities your brand values the most.
So making a long story short,
Visual content is the future of digital marketing, and if your brand produces and shares enough visuals, then building a strong relationship with your customer will be easy for you.
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